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E-Retail

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E-Retail

Internet, social media, and mobile communication created a new experience landscape that requires companies to tailor traditional business models to the rapidly changing digital environment.

E-Retail Workshop

This one-day workshop charts a process of transformation:

BUSINESS

E-BUSINESS

Workshop Phases

Presentation by moderators/invited speakers

On 'big picture' and the future of e-commerce, as well as the specific tools of e-retail, addressing main business operations.

Development session

1. The participants divided into 5 groups (4-5 people in a group).

2. Work with prepared profiles of the imaginary companies and transforming them to the new, e-level of operation.

3. Using special templates, and selecting appropriate e-commerce tools.

E-strategy presentation

1. Understanding the e-tools and relevance of the choices for each of the segment.

2. Total consistency and the 'cost' of the new strategy.

3. The emergence of the new creative solutions and visible signs of mastering the tools.

Learning Outcomes

  • Understanding consumers/customers
  • Conduct marketing and promotion
  • Establishing points-of-sale & Handling payment mechanisms
  • Arranging distribution and logistics
  • Establishing appropriate KPI's and feedback loop
  • Providing organization resources (people and assets)

Interested in E-retail Workshop for your team?

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Clients Feedback

Olga Maximova Senior CMA M, F, C

I would like to say that this game expands your outlook, gives you more knowledge, but I think that to get the most of it you have to play it more than once.

Siddhartha Jain Regional C, M, M

Excellent Business simulation. Helps one understand negotiations through hands on decision making. Lots of info- critical to develop & execute strategy.

Krystyna Jerek SAB Miller

Being in the shoes of retailer helps me to see and understand their perspective and the ability to be in a multinational team helped to widen my perspective.

We create a virtual business world for you to learn. So you don’t lose in a real one.
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In-house course for your company

Contact Us For More Information

Storewars flexible format enables the tailoring of courses specifically to your needs

Facilitators can deliver specific lecturers to address certain topics, with tailored agenda to meet these goals. You can also choose the facilitator of the program.

How corporate courses can be used:

  • Competency development - mini-MBA for executives
Storewars allows managers to understand company operations from the top as well as to see the perspectives of the manufacturer, the retailer and the consumer. A 360 degree view of the industry and holistic understanding of consumer-facing business.
  • Effective FMCG and Retail strategy management
Storewars covers the full FMCG strategy cycle: from analyzing industry data, company’s global strategy development and execution to monitoring its results and effectiveness immediately. Participants receive a comprehensive feedback after each decision they made and have a unique chance of testing different approaches in the virtual business environment without any risks.
  • Teambuilding and cross-department communication
Whilst participants often come from one discipline in one market, Storewars also works well in cross-functional development, with delegates from different disciplines: sales, marketing, commercial or logistics. Storewars programs work great as cross-department and teambuilding tool that brings managers from different parts of the business to work together and benefit from best practice exchange.
  • Partnership development (a joint program with 1-3 partner's companies: retailers/manufacturers/distributors)
Storewars in-house program can be turned into a joint program where you invite your trade partners to participate in the program. This approach is being successfully used in trade partnership development programs by a number of our clients. Participants work together, compete and interact in the virtual business environment while improving the understanding of the real business, values and challenges of their trade partners in real life, which creates a solid platform for a successful partnership.

Corporate enquiry

You can register up to 12 people from your organization.

Join the program

Single person registration